Hospitality Powerhouse Playa Hotels & Resorts Booms with New Recognition

FT. LAUDERDALE, FL. (March 5, 2016) – The Hospitality Sales & Marketing Association International (HSMAI) has honored Playa Hotels and Resorts with a Silver Adrian Award in the division of Advertising for its advertising campaign “Evolution of All Inclusive: Introducing Hyatt Zilara and Hyatt Ziva” in one of the most competitive contests in HSMAI history. The Adrian Awards, celebrated with a gala held in New York each winter, is the largest and most prestigious global travel marketing competition for the hospitality sector, drawing over 1,300 entries from around the world.

Playa Hotels & Resorts, with its Hyatt Zilara and Hyatt Ziva properties, is making quite a mark on the all-inclusive experience. Brand standards are high across the properties, and locations play a big role in the experience. When choosing the destination for each of its properties, the Playa team selects the best locale within the destination, further setting the Playa properties apart. Marketing this distinction is a standing goal of the executive team behind Playa Hotels & Resorts.

“We are honored to have received such a prestigious recognition. The ‘Evolution of All Inclusive’ campaign is just one example of how Playa Hotels and Resorts is redefining the all-inclusive experience,” said Kevin Froemming, EVP and Chief Marketing Officer of Playa Hotels and Resorts. “For us, it is only the beginning.”

“We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We received an incredible number of outstanding Adrian Awards entries this year, and we are excited to recognize so many innovative companies that will undoubtedly continue to make an impact in the hospitality advertising, public relations and digital marketing industry.”

About Playa Hotels & Resorts
Playa Hotels & Resorts, B.V. (Playa) portfolio consists of a collection of 14 premier hotels comprising 6,175 rooms that are located in prime beach locations in Mexico, the Dominican Republic and Jamaica. In 2013, Playa Hotels & Resorts created Playa Resorts Management, the operational management component of Playa Hotels & Resorts. Playa Hotels & Resorts owns and manages Hyatt Ziva Los Cabos, Hyatt Zilara & Hyatt Ziva Cancun, Hyatt Zilara & Hyatt Ziva in Rose Hall Jamaica, Hyatt Ziva Puerto Vallarta. The company also owns and operates three resorts under Playa’s brands, The ROYAL and Gran, as well as five resorts in Mexico and the Dominican Republic that are managed by a third party.

Media Contact:
Amy Zocchi
Playa Hotels & Resorts