Ft. Lauderdale, FL – (April 21, 2017) – Playa Hotels & Resorts, a leading owner, operator and developer of prime oceanfront all-inclusive resorts in Mexico and the Caribbean, announced the appointment of Danny Rose to Vice President of Digital Content & E-commerce. Rose will report to Kevin Froemming, Executive Vice President & Chief Marketing Officer of Playa Hotels & Resorts.
In his new role, Rose will be responsible for the growth of Playa’s online presence and implementation of new multi-platform technologies. Starting with the relaunch of Playaresorts.com, Rose will lead the development and execution of all e-commerce initiatives.
“We are proud to welcome Danny to the Playa Hotels & Resorts family. His expertise in digital marketing and tenure within the hospitality industry make him the ideal candidate to further expand our existing footprint and drive revenue within the all-inclusive segment,” said Froemming. “His appointment will play an integral role in strengthening our efforts within this evolving digital landscape,” Froemming added.
A digital media veteran, Rose brings more than 15 years of experience in design and e-commerce with a strong background in web development, UX design, mobile applications and data analytics. Most recently, Rose was Vice President of Digital Content and e-commerce for Atlantis, in the Bahamas where he was responsible for leading the design of the company’s websites and mobile applications. Prior to his role with Atlantis, he was responsible for the redesign of all Kerzner International’s resort portfolio including One&Only Resorts, Atlantis, The Palm in Dubai and Mazagan Beach Resort in Morocco.
About Playa Hotels & Resorts
Playa Hotels & Resorts N.V. (Playa) is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns a portfolio consisting of 13 resorts (6,142-rooms) located in Mexico, the Dominican Republic and Jamaica. Playa owns and manages Hyatt Zilara and Hyatt Ziva Cancun, Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall in Jamaica, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Los Cabos. The company also owns and operates three resorts under Playa’s brands, THE Royal and Gran Resorts, as well as five resorts in Mexico and the Dominican Republic that are managed by a third party.
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