Playa Hotels & Resorts Partners with Fritz Tourism for Hyatt Zilara & Hyatt Ziva All Inclusive Resorts

FT. LAUDERDALE, FL/LONDON, U.K. -- Playa Hotels & Resorts B.V. announced today at World Travel Market the appointment of Bespoke Travel Marketing, in partnership with Fritz Tourism, as the official sales and marketing representative throughout the UK and Europe. Playa Resorts Management owns and operates six Hyatt Zilara and Hyatt Ziva all-inclusive luxury resorts throughout Mexico and in Montego Bay, Jamaica. In addition, Playa Resorts Management operates The Royal, a luxury all-inclusive resort in Playa del Carmen, Mexico, as well as the upscale all-inclusive Gran Caribe Resort in Cancun and Gran Porto Resort in Playa del Carmen.

Kevin Froemming, Executive Vice President and Chief Marketing Officer, Playa Resorts Management said, “Having Bespoke Travel and Fritz Tourism on our Playa team is a tremendous benefit as we introduce the Evolution of All-Inclusive™ and our signature “Service from the Heart™ in the UK and other European countries.

This appointment comes at an opportune time in our expansion as we prepare to open the breathtaking new Hyatt Ziva Cancun, on November 15. Further raising the bar for all-inclusive resorts, the Hyatt Ziva Cancun is located in what is inarguably Cancun’s best location, surrounded on three sides by the Caribbean.”

Hyatt Ziva all inclusive resorts, are for guest of all ages and are located in Montego Bay, Jamaica, and Los Cabos, Puerto Vallarta, and now Cancun, Mexico. Hyatt Zilara all inclusive resorts, are for adults only and are located in Montego Bay, Jamaica and Cancun, Mexico. For more information visit:

Bespoke Travel Marketing's  role will be to support and expand existing partners in the UK as well as to broaden new channels of distribution. Tour operators and travel agent partners alike will benefit from the new, dedicated training programs and product familiarization trips.

Peter Grace, founder and owner of Bespoke Travel Marketing has over 20 years industry experience including a successful tour operator career with Kuoni Travel and extensive work with hotels in the Caribbean, South America, and Middle East.

Peter Grace commented: “We are thrilled to be joining such a visionary hotel group at this exciting time, as Playa expands across key destinations in the Caribbean and Mexico. We are truly looking forward to sharing the Playa Hotels & Resorts luxury product with our network of tour operator and travel agent friends and working with them to grow their business from the UK and other European countries.”

Froemming added, “Bespoke Travel Marketing and Fritz Tourism will be a great complement to our team. Peter´s wealth of industry experience, specifically with the Caribbean and all- inclusive markets, will add extensive value to the trade, which is so integral to our business.”

About Playa Hotels & Resorts
Playa Hotels & Resorts B.V. and its operational management component, Management, the operational management component of Playa Hotels & Resorts B.V. (Playa) is a leading owner, operator and developer of all-inclusive beach resorts. Playa Resorts Management is the operational management component of the organization. Playa’s portfolio consists of a collection of 14 premier hotels comprising 6,142-rooms that are located in prime beach locations in Mexico, the Dominican Republic and Jamaica. Playa owns and manages Hyatt Zilara and Hyatt Ziva Cancun, Hyatt Ziva and Hyatt Zilara in Rose Hall Jamaica, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Los Cabos. The company also owns and operates 3 resorts under Playa’s brands, The ROYAL and Gran, as well as 5 resorts in Mexico and the Dominican Republic that are managed by a third party. Under an agreement with an affiliate of Hyatt Hotels Corporation (NYSE: H), Playa will pursue the acquisition or development of new all-inclusive resort opportunities under two new Hyatt all-inclusive brands—Hyatt Ziva and Hyatt Zilara. Playa will also have certain rights to operate Hyatt- branded all-inclusive resorts in five Latin American and Caribbean countries. For more information visit:

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Media Contact:
Amy Zocchi
Playa Hotels & Resorts